9+ Years in Marketing • Global Operations • AI-Driven • Era: MMXXVI

Systemic marketing. AI technologies. Revenue growth.

Systemic marketing for revenue growth. I build autonomous, predictable AI lead generation systems and product launches that scale Fintech, Crypto, and EdTech projects. Strictly data-driven (ROMI, MRR, LTV). Zero budget waste.

See results
9+years in marketing
+280%max lead growth
−67%cost per lead (CPL)
Sergei Kurinskii, Chief Marketing Officer — portrait
Global Operations · open to partnership
CMO
MMXXVI
I don't bring clicks, and I don't sell hours. I architect systems that make your business inevitably profitable.
— Sergei Kurinskii, CMO

01 // Who is Sergei Kurinskii

Sergei Kurinskii is an international Fractional CMO with 9 years of budget management experience. Specializes in integrating AI technologies into marketing, automating lead generation, and developing unit economics for complex niches (Investments, Crypto/Web3, EdTech, B2B Premium).

Over his career, he has transformed educational platforms into investment leaders, sharply reduced cost-per-lead (CPL), and driven companies to No.1 in organic market traffic.

Sergei Kurinskii — portrait in an urban setting
Sergei Kurinskii · CMO

02 // Who my client is

If you are looking for an executioner to blindly configure ad accounts for pennies — we won't match. Clicks don't pay rent and don't buy assets.

I work with founders and CEOs who think in market shares and are ready for long-term scaling. My goal is to step into a project, digitize the chaos, build a team, and leave behind an autonomous machine that generates millions.

Sergei Kurinskii

Chief Marketing Officer
01

Fractional CMO

External marketing management

End-to-end management of your marketing. From building an in-house team and contractors to implementing cross-channel analytics and P&L management. You get international-level CMO expertise, transparent dashboards, and ROMI scaling without inflating headcount.

02

AI Funnel Architecture

Turnkey lead generation

Designing turnkey acquisition and retention systems. Building the product matrix, content strategies, subscription clubs (MRR), and implementing automated Telegram flows. Lower CPL through a data-driven approach.

03

Strategic Consulting

Audit & road-map

A deep diagnostic of your business. Finding bottlenecks across the traffic — site — sales chain. Assessing your current strategy, team, and budget. The outcome: a step-by-step road-map for multiplying revenue with concrete points of leverage.

Sergei Kurinskii

Tailored to your project

Modern marketing is mathematics amplified by neural networks. My automation stack that replaces entire departments:

AI & Automation

  • Custom GPTs
  • Gemini Advanced
  • Claude
  • Midjourney
  • Make.com
  • Zapier

Traffic Growth

  • Telegram Ads
  • Meta Ads Manager
  • Google Ads
  • YouTube Ads
  • VK Ads
  • Yandex Direct
  • YAN
  • Influence Marketing
  • Media & PR
  • Multi-region SEO
  • Content fabric

Analytics & CRM

  • Google Analytics 4
  • GTM
  • Roistat
  • P&L / ROMI Dashboards
  • GetCourse
  • AmoCRM
  • Bitrix24
01Crypto / Invest

League of Investors

2023–2026 · Crypto & Investment

Challenge
Move the company out of the education segment into a full-fledged player on the investment market.
Solution
Ran a rebrand. Built a marketing department from scratch (9 specialists + 4 contractor teams). Designed the architecture of a subscription crypto club with auto-payments. Implemented a deep content marketing system and automated funnels in messengers.
Result
Lead generation up +280%. CPL down 50%. New crypto club margin >65%. Investment segment turnover up 90% in 12 months.

+280%lead generation

+90%segment turnover

02B2B Premium

Raketa

2022–2023 · B2B Premium Services

Challenge
Reduce the cost of lead acquisition under high competition while holding the Saint Petersburg market share.
Solution
Restructured the marketing department, fully rebuilt the site with a focus on premium-audience UX. SEO optimization and a review of ad campaigns (targeting, contextual, retargeting). Introduced daily lead-quality monitoring (RNP).
Result
Qualified B2B leads up +156%. CPL cut 3× (from ₽45,000 to ₽15,000). Average check up 76%. The company became No.1 in organic traffic in its niche (24% of the market).

−67%cost per lead

No.124% of market

03EdTech

London Express Group

2020–2022 · EdTech · 50 branches

Challenge
Reduce high lead costs and improve marketing efficiency for a language-school network (50 branches).
Solution
Transformed marketing from an agency model to in-house. Built an internal department from scratch. Implemented cross-channel analytics (GA4, Roistat). Relaunched landing pages and developed a unified marketing system for franchisees.
Result
Marketing costs cut 57%. Lead generation volume up 42%. The in-house team's ROI outperformed the agency 2×.

−57%marketing costs

×2team ROI

04Travel

Visa Service Center

2021–2022 · Travel

Challenge
Scale regional presence and grow local organic traffic.
Solution
Cross-platform multi-region SEO. Deep UX redesign of the site with objection-handling blocks. Personalized retargeting configured across audience segments.
Result
Regional SEO traffic up +250%. Total inquiries up +33% while keeping acquisition cost stable.

+250%SEO traffic

+33%inquiries

05Food Delivery

Sushiland

2020–2021 · Food Delivery

Challenge
Hold leadership in the local market under pressure from federal chains.
Solution
Sped up the cart, launched an auto-order module. Introduced call tracking for quality control. Large-scale engagement campaigns on social media.
Result
Lost orders down 80%. Campaigns generated up to 15,000 site visits and drove up to 12,000 comments. Market share retained.

−80%lost orders

15Ksite visits

06MedTech

Dr. Bubnovsky Center

2018–2020 · MedTech

Challenge
Build systemic branch marketing from absolute zero.
Solution
Launched a UX-optimized site, reached SEO TOP-10. Set up premium targeting, implemented a CRM system and standards for how administrators handle leads.
Result
Inquiries up +75% in 12 months. Annual branch turnover up 53%. Inquiry-to-booking conversion grew from 55% to 86%.

+75%inquiries

86%booking conversion

06 // The Black Book

The AI Funnel Architecture 2026

How to build a profit generation system.

I packed years of managing multimillion budgets into one document. I collected the most common fatal mistakes that cause businesses to waste money on marketing, and showed how to fix them. Download it, study it, hand it to your team, and start improving your metrics tomorrow.